I can say with confidence that Hermès is the most popular luxury brand in the world. It’s exclusive, pricey and popular. It’s one of the few brands that retain value or go up in value over time. Chanel is catching up, but Hermès is still the queen; it’s at the top. Some of Hermès bags are limited in availability. But those that are not limited, like the Hermès Evelyne Bag, still sell for a high price in the pre-owned market (secondary market). That’s why I think Hermès is the winner of all. You should get at least 1 great Hermès bag in your wardrobe.
I can say with confidence that Hermès is the most popular luxury brand in the world. It’s exclusive, pricey and popular. It’s one of the few brands that retain value or go up in value over time. Chanel is catching up, but Hermès is still the queen; it’s at the top. Some of Hermès bags are limited in availability. But those that are not limited, like the Hermès Evelyne Bag, still sell for a high price in the pre-owned market (secondary market). That’s why I think Hermès is the winner of all. You should get at least 1 great Hermès bag in your wardrobe.
Before we dive deeper into my opinions, let’s take a look at Hermès bag prices for 2026:
| Bag | Price (USD) | Price (Euro) |
|---|---|---|
| Hermès Birkin 25 Bag in Togo | $12,000 | €10,400 |
| Hermès Birkin 25 Bag in Swift | $7,800 | €9,000 |
| Hermès Birkin 25 Bag in Epsom Sellier | $7,800 | €9,000 |
| Hermès Birkin 30 Bag in Togo | $12,500 | €9,400 |
| Hermès Birkin 30 Bag in Swift | $9,800 | €11,300 |
| Hermès Birkin 30 Bag in Barenia Faubourg | $8,900 | €10,400 |
| Hermès Birkin 30 Bag in Epsom Sellier | $12,300 | €9,250 |
| Hermès Birkin 35 Bag in Togo | $8,900 | €10,200 |
| Hermès Kelly 25 Bag in Togo Retourne | $11,300 | €9,100 |
| Hermès Kelly 25 Bag in Epsom Sellier | $11,800 | €9,500 |
| Hermès Kelly 25 Bag in Mysore Chevre Sellier | $12,000 | €9,600 |
| Hermès Kelly 28 Bag in Epsom | $12,500 | €9,500 |
| Hermès Kelly 32 Bag in Epsom | $9,300 | €10,700 |
| Hermès Constance 18 Bag in Epsom | $6,200 | €6,950 |
| Hermès Constance 18 Bag in Box calf mirror | $12,700 | €10,950 |
| Hermès Constance 24 Bag in Epsom | $10,800 | €8,100 |
| Hermès Picotin Lock PM Bag in Clemence | $3,300 | €2,490 |
| Hermès Picotin Lock PM Bag in Eclat Clemence | $3,525 | €3,000 |
| Hermès PM 18 cm Pocket in Goeland Canvas and Swift | $4,125 | €3,100 |
| Hermès Picotin Lock MM Bag in Clemence | $3,575 | €2,700 |
| Hermès Picotin Lock GM Bag in Clemence | $2,800 | €3,250 |
| Hermès Evelyne III TPM Bag in Clemence | $2,200 | €1,660 |
| Hermès Evelyne III PM Bag in Clemence | $3,850 | €2,900 |
| Hermès Garden Party 30 Bag in Negonda | $4,125 | €3,100 |
| Hermès Garden Party 30 Bag in Military Canvas and Negonda | $2,375 | €1,780 |
| Hermès Garden Party 36 Bag in Negonda | $4,325 | €3,250 |
| Hermès Garden Party 49 voyage bag in Military Canvas and Negonda | $5,000 | €3,850 |
| Hermès Mini Lindy Bag in Clemence | $7,300 | €5,500 |
| Hermès Lindy 26 Bag in Clemence | $8,700 | €6,550 |
| Hermès Jypsiere Mini Bag in Evercolor | $8,100 | €6,100 |
| Hermès Jypsiere 28 Bag in Clemence | $6,400 | €7,350 |
| Hermès Herbag Zip PM Bag in H Plume canvas with “Circuit 24” motif | $5,400 | €2,950 |
| Hermès Herbag Zip PM Bag in military canvas/Hunter cowhide | $4,150 | €3,700 |
The hard-to-get bags are the Hermès Birkin Bag, Kelly Bag, Constance Bag, Kelly Pochette Bag. If you have deep pockets and accidentally stumble on one of these babies at the official Hermès boutique, just buy it so you will not regret it later. If you regret it, you can always sell it for a higher price.
With Hermès it’s not “buy now and regret later.” It’s “don’t buy and regret later.”
The best everyday bags are the Hermès Evelyne Bag, Hermès Picotin Lock Bag, Hermès Jypsière Bag, Hermès Lindy Bag. Omg, there are so many bags, I can’t even choose sometimes. But these are where you should aim your wallet at. Depending on how much you carry, these bags are both beautiful and practical. I think the Hermès Lindy Bag is the most favorable; I have seen people carrying the small one—it’s so cute on the shoulder.
The classic bags are all the ones I mentioned in this post. From top to bottom in popularity: Hermès Birkin Bag + Hermès Kelly Bag, Hermès Constance Bag, then any bag with “Kelly” in its name like the Hermès Kelly Pochette or Hermès Kelly Dépeches Bag. Then Hermès Evelyne Bag, Lindy Bag, Jypsière Bag and Picotin Lock Bag.
The best value for your money bag is the Hermès Herbag Zip Bag. This bag is named as the Kelly Bag alternative because it’s cheaper and it has a lot of resemblance to the Kelly Bag. This bag is also very practical as it has multiple pockets inside. The design is instantly recognizable; everyone in high fashion knows this is one of the most popular bags of Hermès. It also retains value.
